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When Is the Best Time to Send a Text Message?
I’m sure you want to make sure your text messages are heard and well-received. While SMS boasts an incredible open rate, you still need to time it right to make sure the conversion is as high as...
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How to Use SMS in the Hospitality Industry
With countless messaging apps debuting every day, each having its own fancy features, you’d think that good old-fashion SMS would become obsolete. But here we are in 2023 and SMS is still going strong....
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8 Hacks That Will Increase SMS Marketing Conversion
SMS marketing campaigns are a favourite among marketers as they can reach an unrivalled number of customers with the click of a button. From promotions to appointment reminders, all are successfully...
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Why Is Sender ID Verification Necessary?
Simply put, preventing fraud is the underlying reason for an SMS Sender ID application protocol. To prevent fraud and spoof text messages from reaching a user’s phone, Sender ID verification verifies...
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4 Easy Ways to Send Personalized Text Messages
With the number of phone users nearing 3 billion worldwide, smartphones are now a virtual extension of people. It is guaranteed that your customers will always have their phones close by 24/7 and...
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Short Guide to Using Text Messages in HR Communication
The work of HR practitioners is fast becoming not only increasingly complex but increasingly diverse in its range of responsibilities. Gone are the days where Human Resources was dominated by simply...
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How to Integrate an SMS API with PHP
The use of text messaging has become widespread in many industries across the world, to the point where a lot of businesses have integrated SMS to notify their customers about offers, events, or...
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How to Keep Customers Updated with Text Reminders
It’s not only frustrating when a client doesn’t show for their appointment; it’s also expensive. Missed appointments lead to revenue losses, not to mention much time wasted (which also indirectly costs...
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15 Holiday Text Message Templates to Delight Your Customers
When it comes to writing SMS text messages, are you leveraging text message templates? To ensure every text counts this holiday season, you can utilize our text message templates free of charge....
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Using SMS in the Automotive Industry
SMS is one of the best communication tools around today. Many different types of businesses are now leveraging SMS capabilities to keep customers, suppliers and staff informed, increase engagement...
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How to Use SMS in the Financial Sector
Businesses in the financial sector require constant and consistent communication with their customers, be it for transactional, marketing, or debt collection purposes. Timeliness and reach are key. So...
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How to Build a Text Club for Your Business
Need to improve sales, increase customer engagement or boost brand loyalty? A text club can help you do all these things and more. Learn how building a text club can benefit your business and discover...
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Customer Texting: the Good, the Bad, and the Don't You Dare
SMS marketing (also known as customer texting) is an advertising approach that enables businesses and companies to send text messages to their customers. In this article, we set out what you need to...
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Text Message Marketing for Gyms and Fitness Centers
Is your fitness business using SMS marketing campaigns to engage existing and future gym members? Fitness texting campaigns can support customer retention and encourage new gym members to actively use...
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How Internal SMS Can Improve Employee Communications
External communications and customer engagement are a top priority for all successful businesses. However, to really excel in these areas, the same amount of focus should be placed on internal...
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Custom SMS: How to Send a Personalised Text to Contacts
Personalisation is crucial in driving customer engagement and satisfaction. Adding a personal touch to communications, and delivering highly targeted content, adds real value to customers and...
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Everything about SMS Marketing with AI
Business owners, entrepreneurs, and marketers from all over the world are looking for the most effective way to market their products. But what if there already is such type of marketing? Here’s...
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Top 7 Reasons to Use Business Text Alerts
Text message marketing is gaining traction every day. The power of SMS messages is used en masse to alert all customers simultaneously of a new product or deal via a text alert. SMS marketing is...
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How to Send the Perfect SMS Notification
For a business to connect with its target audience, it is extremely important to explore all possible communication channels. To embrace the mobile-first culture surrounding all sorts of commercial...
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Get Started With Texting Online in 4 Simple Steps
SMS is well known for being a fast and efficient tool for engagement. Not only can text messages help you get new customers or clients and retain existing ones, but they can also help you deliver...
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SMS Marketing Best Practices to Follow in 2023
Being compliant, deciding on a clear message, tracking conversions, and having a partner that allows you to track messages are some things that are key for successful text message marketing campaigns....
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How to Text From Computer to Phone: Useful Web Apps and Tools
As much as we all appreciate them, smartphones are somewhat cumbersome when it comes to texting, even if you've mastered the art of two-thumbed mobile typing and can type out a message at a speed of...
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Sending SMS Weather Alerts: Benefits and Use Cases
In some countries, natural disasters are, unfortunately, a regular occurrence. The top four countries hit by natural disasters in 2019 were the United States, Indonesia, China, and the Philippines –...
View ArticleImplementing Safe and Secure Yet User-Friendly 2FA Systems
According to Gartner by the end of 2017 around 50% of businesses will choose cloud-based services as the preferred option for authentication (up from about 20% today).With the onset of new data privacy...
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The Best SMS Marketing Examples for Inspiration and Success
If you are ready to build your new SMS marketing campaign for the new year, here is your chance to make it one of the best. Social media reports and countless research studies across cultures have...
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How to Boost Response Rates for SMS Surveys: 4 Best Practices
Not too long ago, a significant section of the adult American population was averaging the exchange of over 85 text messages per day. The numbers have only gone up since, especially post-pandemic....
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What Is a Transactional SMS: A Complete Guide for 2023
Transactional SMS messages can enhance your brand presence, improve customer satisfaction, and boost revenue and profits. They differ from promotional SMS messages in their tone (and in relation to...
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How to Get the Most out of Your SMS Campaign
SMS campaigns are a great way to boost your marketing efforts, but there are some pitfalls that need to be carefully navigated to get the most bang for your buck and have the highest possible...
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How to Perfect Your SMS Marketing Strategy: The Ultimate Guide
If you want your business to achieve exceptional growth and success, you must leverage all the marketing channels available to you. One such channel which most businesses often ignore is SMS or text...
View ArticleThe Pros and Cons of Two-Factor Authentication (2FA)
Two-factor authentication provides an extra security layer to an online account. This technology is supposed to protect sensitive data by making hacking attempts useless. In this article, we will...
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SMS vs MMS: What Is the Difference?
Popular even today, Short Message Service (SMS) is a text-only messaging system that operates using cellular networks and has revolutionised the way we communicate with different audiences.SMS messages...
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Text Message Marketing for Small Business: Quick Start Guide
If you’ve arrived here hoping to learn how to get started with text message marketing for your small business, you’re in the right place.For small businesses, approaching their consumers via...
View ArticleGrow Your Hospitality Business With SMS Marketing for Hotels
You don't have to be an Airbnb to be considered a hotel and hospitality marketer that uses mobile technology to give their guests the best possible experience. There are many ways you can leverage SMS...
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How Much Does Two-Factor Authentication Cost?
As regulations like the General Data Protection Rule and the new Payment Services Directive roll in, technology departments reassess the security tools they currently use and try to understand which...
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Real Estate SMS Marketing: Top Benefits and Best Practices
Establishing a close relationship with sellers and buyers in real estate is paramount if you want to succeed. To think that a real estate agent is nothing more than a property seller couldn't be more...
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Avoid No-Shows with an Appointment Confirmation Text
Confirmations make life easier. Whether it's confirming an upcoming flight or reminding a customer about a dentist appointment, each reminder is equally as important as the other.Text message...
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How to Measure Your SMS Marketing ROI: Costs vs Gains
Whatever your line of business, you can always find space to integrate SMS marketing into your communications strategy. While SMS is often described as an outdated marketing tool, the fact remains that...
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School SMS Service: Texting for Schools, Faculty, and Parents
Managing communications is a substantial undertaking for any educational establishment. Parents, students, and teaching staff must stay closely connected regarding a wide range of matters, such as...
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The Ultimate Guide to SMS Customer Support: What, Why & How
SMS messaging has become an expected feature in customer engagement platforms, which involves communicating information to people. Even more so when information sent to the client needs to be received...
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Getting Started With Automated Text Message Systems
Text automation helps business owners and marketing professionals interact with customers or clients on autopilot. Automated messages have become increasingly popular in recent years as a form of...
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SMS Marketing for Ecommerce: 5 Tips for Effective Campaigns
Over 60% of global web traffic comes from mobile devices, and if we talk about the total internet traffic, this number jumps way higher to a whopping 92.3%.Additionally, another report revealed that...
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How to Use Two-Way SMS for Better Customer Engagement
Back in 2017, a study in the UK found that text messaging was the top use case for smartphone owners. That statistic holds true even today, globally. According to Statista, "chatting" or texting is...
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Commercial Text Marketing: A Complete Guide (2023)
Despite the rise in alternative messaging apps like WhatsApp and Messenger, text messaging is still ubiquitous. That's why many businesses put their focus on commercial text marketing. This article...
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What Is A2P Messaging: Types, Use Cases, and Benefits
If you're looking into business text messaging applications, you might have stumbled across the technical term A2P and be wondering what it means. This article explains what you need to know about A2P...
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CPaaS Platforms: Benefits, Examples, and Best Providers
CPaaS platforms are a rapidly growing technology solution used by a large number of organizations globally today. The CPaaS market is expected to grow to 45.3 billion over the next few years, according...
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5 Top Church Texting Services in 2023 [Benefits and Use Cases]
Churches must promote their services and activities in order to keep existing members informed and engaged and expand their congregation. An impactful way to do this is through church texting services....
View Article6 Ways to Use SMS in Healthcare
Several of our business customers are healthcare organizations such as wellness clinics, appointment scheduling apps, and EMR software companies. They all have to work with protected health...
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How to Bypass Carrier Filtering for Your SMS Campaigns
Making sure your content reaches customers is key if you want to maximise the ROI of your SMS marketing campaigns. There's nothing worse than crafting a thoughtful message and then having it get...
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14 Common Text Message Scams and How to Recognize Them
Text message scams have become common with the proliferation of smartphones. These types of scams occur when criminals use fraudulent text messages to lure individuals into providing their personal or...
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